Full Job Description
Job Title: Digital Content Strategist
Location: Winter Garden, Florida
Company: Amazon
About Us
At Amazon, we’re dedicated to becoming Earth’s most customer-centric company. As a Fortune 500 leader, our innovative technological solutions continually redefine consumer experiences worldwide. In our rapidly evolving digital landscape, we understand the need for strategic thinking to capture attention and engage customers meaningfully. That’s why we’re seeking a talented Digital Content Strategist to join our dynamic team in Winter Garden, Florida.
The Role
As a Digital Content Strategist, you will be integral in developing and executing innovative content strategies that align with our business goals. Your primary focus will be to enhance audience engagement and drive conversion through compelling digital narratives. You will collaborate with cross-functional teams to create content that resonates with our diverse customer base while amplifying Amazon’s brand presence in the marketplace.
Key Responsibilities
- Develop and implement effective content strategies tailored to specific audiences and platforms.
- Analyze digital content performance metrics to optimize current content and inform future strategies.
- Work closely with SEO specialists to ensure content is optimized for search engines and social media.
- Collaborate with marketing and design teams to produce engaging and visually appealing digital content.
- Lead brainstorming sessions and creative workshops to develop innovative campaign concepts.
- Stay up-to-date with industry trends and best practices in digital marketing and content strategy.
- Manage content calendars and ensure timely execution of all deliverables.
- Conduct audience research to understand target demographics and tailor content accordingly.
- Engage with the community and leverage user-generated content to enrich our brand story.
Qualifications
The ideal candidate for the Digital Content Strategist role at Amazon possesses a blend of creativity, analytical skills, and strategic thinking. Specific qualifications include:
- Bachelor’s degree in Marketing, Communications, English, or a related field.
- 3-5 years of experience in content strategy, digital marketing, or related roles.
- Proven track record of creating content that drives engagement and meets KPI goals.
- Strong understanding of SEO principles and digital marketing tools.
- Exceptional writing, editing, and proofreading skills.
- Ability to analyze data and provide actionable insights to improve content effectiveness.
- Familiarity with digital content management systems (CMS) and analytics tools (e.g., Google Analytics).
- Excellent interpersonal skills and the ability to work collaboratively in a cross-functional environment.
- Passion for storytelling and the ability to connect with diverse audiences.
What We Offer
Join Amazon and become part of a collaborative environment where your ideas matter. We offer a competitive salary, comprehensive benefits package, and opportunities for professional development. As a Digital Content Strategist, you will also enjoy:
- Flexible working hours and work-from-home options.
- Access to cutting-edge technology and tools to support your work.
- The chance to work alongside industry experts and thought leaders.
- A vibrant company culture that prioritizes diversity and inclusion.
- Employee discounts and wellness programs.
Cultural Fit
At Amazon, we believe in fostering a workplace culture built on innovation, respect, and integrity. We thrive on diverse perspectives and encourage our employees to bring their authentic selves to work. Our core leadership principles guide our day-to-day interactions and decision-making processes:
- Customer Obsession: We start with the customer and work backward.
- Invent and Simplify: We seek out new solutions and make it easier for our customers.
- Deliver Results: We focus on the key inputs and deliver them with the right quality and in a timely fashion.
- Think Big: We create and communicate a bold direction that inspires results.
How to Apply
If you are ready to embark on an exciting journey with Amazon as our next Digital Content Strategist, we encourage you to apply. Please submit your resume and a cover letter outlining your previous experience, achievements, and affinity for content strategy in the digital landscape. Show us how you can contribute to our mission of becoming the world's most customer-driven company.
Join Our Team
Your journey starts here. Become a key player in shaping the future of content at Amazon. Join us in Winter Garden, Florida, and let's redefine the digital narrative together!